softRealty.com Archive

Inman Connect NYC 2010 – Expectations

softRealty.com will be attending Inman Connect NYC 2010 (ICNY) as a sponsor in Startup Alley. Our founder and CEO David Carroll will also be featured as a speaker on the topic of Lead Capture. This will be our second time attending Inman Connect (we were fortunate enough to be able...
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softRealty.com Launches “Save the Agent” Webinar Series

softRealty.com launches it's first webinar ever with the "Save the Agent" Webinar Series.  We've talked to many real estate agents over past year and have come to understand their woes with technology and surviving this tough economic housing market. (more...)...
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softRealty.com Video: Meet the People Behind the Code

TurnHere.com did an amazing job with creating a 1 minute video promo capturing the people behind softRealty.com. Let us know what you think. softRealty.com The People Behind the Code from David Carroll on Vimeo....
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Video Interview: David Carroll, Founder Dude aka CEO, explains softRealty.com

While profiled at Startup Alley in San Francisco for Inman's Real Estate Connect 2009, David Carroll was interviewed by Mark Eibner of Broker IPTV to discuss the details of Lead Capture Redefined with FREE IDX Property Search. (more...)...
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softRealty to Launch Agent Websites

The most exciting aspect of working for softRealty.com has been helping agents to become more successful by giving them the tools to connect with their website visitors. Much to my chagrin, I have discovered that many agents are unable to use our products because....wait for it......they don't have a website ...
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Enhancements Coming to Search Connect

We appreciate all the feedback we get from our users. It is thanks to this feedback that Search Connect is the best IDX Search Engine and Lead Capture System available to Real Estate Agents. We like to think we are pretty darn good at creating technology, but it is our...
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eBook: 7 Reasons Why Forced Registrations Will Ultimately Hurt Your Business

Click the image below to view this eBook or: click here For a long time the standard in the RE industry has been to force website visitors to give their personal information in order to utilize features on an agent or broker site. And this actually was a really good  idea......
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softRealty MLS Challenge Update

When we first decided to setup the softRealty MLS Challenge we discussed all the different ways to promote it. We could have sent an email campaign to all of the good people that have registered with us, or simply posted it on our site; but we decided to make this...
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The softRealty.com MLS Challenge

softRealty.com is giving away the new iPhone 3Gs to the first 10 Real Estate Agents or Brokers that help softRealty.com get connected to a new MLS region data feed in June. (more...)...
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softRealty.com Video: Lead Capture Redefined

Lead Capture Redefined from David Carroll on Vimeo. softRealty.com has been talking about a better way to engage with home shoppers through the property search interface on real estate agents' websites for a while. For those of you that have been waiting to see the final product. . . the wait...
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