real estate Archive

Google Base Property Search Announcement

[caption id="attachment_252" align="alignleft" width="203" caption="Google Based non-MLS Property Search"][/caption] softRealty.com, known for providing free, MLS based property search to the real estate industry, is now offering free, non-MLS based property search powered by Google Base. (more...)...
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softRealty.com Launches “Save the Agent” Webinar Series

softRealty.com launches it's first webinar ever with the "Save the Agent" Webinar Series.  We've talked to many real estate agents over past year and have come to understand their woes with technology and surviving this tough economic housing market. (more...)...
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Latest Release(v1.2) Features and Enhancements

New Features: Search by address If you type in "Andrew", all streets with Andrew in the name will appear Partial searches will return relevant information eg. "Andr" And of course specific searches as well "123 Andrew St." [caption id="attachment_174" align="alignleft" width="653" caption="Address Search"][/caption] (more...)...
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softRealty MLS Challenge Update

When we first decided to setup the softRealty MLS Challenge we discussed all the different ways to promote it. We could have sent an email campaign to all of the good people that have registered with us, or simply posted it on our site; but we decided to make this...
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The softRealty.com MLS Challenge

softRealty.com is giving away the new iPhone 3Gs to the first 10 Real Estate Agents or Brokers that help softRealty.com get connected to a new MLS region data feed in June. (more...)...
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softRealty.com Video: Lead Capture Redefined

Lead Capture Redefined from David Carroll on Vimeo. softRealty.com has been talking about a better way to engage with home shoppers through the property search interface on real estate agents' websites for a while. For those of you that have been waiting to see the final product. . . the wait...
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softRealty.com roles out the newest version of Search Connect at the NAMAR Expo

The NAMAR Expo (May 19th 2009) was a great success. I am pretty sure we talked to 300-350 Realtors and Brokers throughout the day about Search Connect. (more...)...
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softRealty.com Corporate Site Update :: Part II

In my last post I displayed some of the features of the latest update to the www.softRealty.com corporate website, as well as describing what features and pricing Search Connect consists of. In today’s post I want to go through a progression of the reasons why we did what we did. Here...
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softRealty.com Corporate Site Update

This past month has been dedicated to updating the softRealty.com corporate website as well as searching out bugs on the application. The intent for making changes to the site was to focus on the “call to action” as well as give clear and concise descriptions of the features of Search...
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softRealty.com Helps Real Estate Agents Save Green By Going Green

When the housing market was booming and gas prices were low, it was easy and fun spending hours driving house to house taking clients to look for a home. Now, with fewer buyers and higher prices at the pump the costs in terms of time, money and the environment are...
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