Lead Capture Redefined Archive

Google Base Property Search Announcement

[caption id="attachment_252" align="alignleft" width="203" caption="Google Based non-MLS Property Search"][/caption] softRealty.com, known for providing free, MLS based property search to the real estate industry, is now offering free, non-MLS based property search powered by Google Base. (more...)...
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softRealty.com Video: Meet the People Behind the Code

TurnHere.com did an amazing job with creating a 1 minute video promo capturing the people behind softRealty.com. Let us know what you think. softRealty.com The People Behind the Code from David Carroll on Vimeo....
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Video Interview: David Carroll, Founder Dude aka CEO, explains softRealty.com

While profiled at Startup Alley in San Francisco for Inman's Real Estate Connect 2009, David Carroll was interviewed by Mark Eibner of Broker IPTV to discuss the details of Lead Capture Redefined with FREE IDX Property Search. (more...)...
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eBook: 7 Reasons Why Forced Registrations Will Ultimately Hurt Your Business

Click the image below to view this eBook or: click here For a long time the standard in the RE industry has been to force website visitors to give their personal information in order to utilize features on an agent or broker site. And this actually was a really good  idea......
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softRealty.com Video: Lead Capture Redefined

Lead Capture Redefined from David Carroll on Vimeo. softRealty.com has been talking about a better way to engage with home shoppers through the property search interface on real estate agents' websites for a while. For those of you that have been waiting to see the final product. . . the wait...
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