You heard it right. We are officially changing our brand (name, logo, tag lines, etc.).
Why we are making the change:
- We have outgrown our current brand
- We are going to be adding new offerings (like Agent Websites) and our messaging needs to be redefined
- Sometimes people confuse softRealty as being a real estate brokerage (we have a list of leads if anyone is interested, j/k)
_____________________________
When we are making the change:
We will officially “hatch” the new brand on April 1st (No, its not an April Fools Prank) but we will be displaying our new brand at REtech South – March 25th-26th at the Gwinnett Center in Atlanta, Ga. If you are interested in attending this tremendous technology conference, we will be there as a sponsor as well as speaking on the following topics:
Understanding IDX: What, Why, Where, How
and
It’s Not Who They Are, It’s What They Do
Get your exclusive discounted ticket here
_____________________________
How it will affect our current users:
If you are an existing subscriber, you will be excited to learn that you will have full access to all of the new features and offerings to be released.
_____________________________
What will the new brand look like?
Stay tuned to our Tweets, Facebook Page and this blog as we reveal more and more about the new brand:

Sounds interesting! See you guys at ReTechSouth…
John – Thanks for the comment! Not sure if you got your ticket yet, but use the link in this post to get a discount! We will see you at the end of March