softRealty.com is “Hatching” a New Brand

You heard it right. We are officially changing our brand (name, logo, tag lines, etc.).

Why we are making the change:

  1. We have outgrown our current brand
  2. We are going to be adding new offerings (like Agent Websites) and our messaging needs to be redefined
  3. Sometimes people confuse softRealty as being a real estate brokerage (we have a list of leads if anyone is interested,  j/k)

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When we are making the change:

We will officially “hatch” the new brand on April 1st (No, its not an April Fools Prank) but we will be displaying our new brand at REtech South – March 25th-26th at the Gwinnett Center in Atlanta, Ga. If you are interested in attending this tremendous technology conference, we will be there as a sponsor as well as speaking on the following topics:

Understanding IDX: What, Why, Where, How

and

It’s Not Who They Are, It’s What They Do

Get your exclusive discounted ticket here

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How it will affect our current users:

If you are an existing subscriber, you will be excited to learn that you will have full access to all of the new features and offerings to be released.

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What will the new brand look like?

Stay tuned to our Tweets, Facebook Page and this blog as we reveal more and more about the new brand:

Egg-Hatch-1

2 Comments
  1. Sounds interesting! See you guys at ReTechSouth…

  2. adam.weart says:

    John – Thanks for the comment! Not sure if you got your ticket yet, but use the link in this post to get a discount! We will see you at the end of March :)

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