The most exciting aspect of working for softRealty.com has been helping agents to become more successful by giving them the tools to connect with their website visitors. Much to my chagrin, I have discovered that many agents are unable to use our products because….wait for it……they don’t have a website  (GASP)!

This is disturbing to me for a variety of reasons:

1. Over 80% of home buyers start their search on the internet, which means if you don’t have a website, those home buyers won’t find you
2. In 1984, there were 1000 internet devices… in 1992 there were 1,000,000… and in 2008 there were 1,000,000,000 (BTW, this will continue to grow)
3. Having a personal website sets you apart from other agents and helps you establish your brand

With all that being said, I can understand why many agents would fear jumping into the unknown that is the “interweb”. Creating a professional looking website can cost thousands of those little green rectangular pieces of paper that are so scarce these days. Also, in a day and age when it is so critical to keep fresh content on your page, it can be an ominous task to even attempt to understand how to update your site on a regular basis.

Here is the good news:

The technology exists today for agents to be able to manage and update their very own website without memorizing a lick of code. Not only that, the process is easy and dare I say…fun.

Look at these screen shots:

Not to sound like an infomercial, but how much would you expect to pay for a 3 page website with a built in blog and cutting edge property search?

What if I told you you would pay as little as $10 a month…   I know it’s ridiculous.

We are not officially offering this to the public yet, but if you are interested please contact our support staff to get setup. You can email us at: connected@softrealty.com

I think this is a fantastic tool that can help agents with a multi-faceted approach to improving their web presence.

I hope this has been helpful. Let me know if you have any questions.