softRealty.com presents Inman Connect NYC 2010 – “Outside the Sessions”

Inman Connect NYC 2010 Recap

Inman Connect was held in the great state of New York this year. The conference started on Wednesday morning and wrapped up on Friday around noon. The conference consisted of Workshops, Keynotes, Panels, Sponsored Intensives, Innovation Tracks and much more.

We had the great honor of featuring our CEO, David Carroll, as a speaker on the topic of “How to Make Leads and Influence People”. David did a phenomenal job alongside Mitch Ribak  and Paul Zweben (both prominent brokers with different approaches to Capturing Leads). We were also presenting in Startup Alley as one of the 14 exhibitors to showcase their new technology.

“Outside the Sessions”

As we grow as a company and create relationships with an array of agents, brokers and technology companies, we have a lot of interesting conversations “Outside the Sessions”.  The following list showcases the people we talked to at Inman Connect NYC 2010 and explains a little about why we like these folks.

Click on any name to view video from the event:

Ann Baldinucci with NabeWise Media

Ann was one of the 6 entrepreneurs that participated in Start-up Shoot-Out where the crowd gets to vote on the entrepreneur that they like best based on their elevator pitch. She has great energy and a real passion for her company. NabeWise helps consumers find the perfect neighborhood through a consumer facing portal that let’s them filter by price, character, people and things to do. View Website

Dan Woolley with W&R Studios

Dan is the Co-Founder of W&R studios, who originally brought us Dwellicious.com. They have a new product called Cloud CMA which provides very robust reports using MLS data as well as top websites. View Website

Derek Overbey with Roost

Derek is the Director of Social Media at Roost. Roost allows consumers to search for homes from a consumer facing portal and are then directed to a real estate broker’s website where they can continue their search or connect with an agent. View Website

Garron Selliken with M Realty

Garron is the Principal Broker with M Realty. Garron has combined his brokerage with a web development company to bring the best of both worlds to his consumers. View Website

Jeff Corbett with 7DS Associates

Jeff is a Partner with 7DS Associates. 7DS provides consulting in areas of business including operations, marketing, and technology. They have done a study of  Net Promoter Score in the real estate and mortgage industries which ranks customer loyalty to a brand, company, product or service. They apply this to real estate and mortgage industries. View Website

Matt Fagioli with Diamond Dwellings

Matt is the Founder of Diamond Dwellings as well as REtech South. REtech is the premier technology conference in the southeast. The focus at REtech South  is social media, new and existing technology as well as facing the unique challenges of our current real estate market. View Website

Reggie Nicolay with RPR

Reggie is the Director of Social Media at Realtors Property Resource (RPR). With so much buzz about RPR, we wanted to chat with Reggie and ask him “what is RPR?”. There are tons of details about RPR but the major  idea is that realtors will have an extremely accurate resource to access when looking up property data for their clients. View Website

Tony Lazzari with Ryan Hill Realty

Tony is a forward thinking real estate agent from the Naper Hill, Illinois area. He shared with us his thoughts on Inman and why he attends.

View Website

Inman Takeaways

The most important aspect of business is creating and cultivating relationships (IMHO). Inman Connect NYC 2010 was a great opportunity to continue that aspect of business. Even though this is a prominent technology conference, what stands out to me more than anything else is the networking that takes place.

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Inman Connect NYC 2010 – “Outside the Sessions” with Tony Lazzari

Inman Connect NYC 2010 – “Outside the Sessions” with Tony Lazzari from David Carroll on Vimeo.

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Inman Connect NYC 2010 – “Outside the Sessions” with Reggie Nicolay

Inman Connect NYC 2010 – “Outside the Sessions” with Reggie Nicolay from David Carroll on Vimeo.

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Inman Connect NYC 2010 – “Outside the Sessions” with Matt Fagioli

Inman Connect NYC 2010 – “Outside the Sessions” with Matt Fagioli from David Carroll on Vimeo.

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Inman Connect NYC 2010 – “Outside the Sessions” with Jeff Corbett

Inman Connect NYC 2010 – “Outside the Sessions” with Jeff Corbett from David Carroll on Vimeo.

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Inman Connect NYC 2010 – “Outside the Sessions” with Garron Selliken

Inman Connect NYC 2010 – “Outside the Sessions” with Garron Selliken from David Carroll on Vimeo.

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Inman Connect NYC 2010 – “Outside the Sessions” with Derek Overbey

Connect NYC 2010 – “Outside the Sessions” with Derek Overbey from David Carroll on Vimeo.

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Inman Connect NYC 2010 – “Outside the Sessions” with Dan Woolley

Inman Connect NYC 2010 – “Outside the Sessions” with Dan Woolley from David Carroll on Vimeo.

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Inman Connect NYC 2010 – “Outside the Sessions” with Ann Baldinucci

Inman Connect NYC 2010 – “Outside the Sessions” with Ann Baldinucci from David Carroll on Vimeo.

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Inman Connect NYC 2010 – Expectations

softRealty.com will be attending Inman Connect NYC 2010 (ICNY) as a sponsor in Startup Alley. Our founder and CEO David Carroll will also be featured as a speaker on the topic of Lead Capture. This will be our second time attending Inman Connect (we were fortunate enough to be able to attend San Fran last year).

I think the fact that attendance is up in a down economy verifies that agents and brokers are looking to technology to carry them through these tough times.

Here are a few things that stand out to me on the conference schedule:

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Internet Marketing Workshop (Wednesday)

Keynote Address by Vanessa Fox: Home Buyers are turning to Google first…

I will be interested to see how agents feel about Google Base and see if this topic comes up or if Vanessa will solely focus on SEO and the benefits of optimization.

Sam Sebastian, of Google, will also be on hand Thursday to speak directly to this topic.

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Startup Alley (Wednesday)

The energy in Startup Alley was really strong in San Fran and after looking at the list of folks for NYC, something tells me it will be even better this year.

I am particularly excited to check out Stik.com and agent’s reactions to what they are doing. As popular as facebook has become in such a short time, it will be interesting to see how agents can use their personal relationships to gain an even bigger footprint in that social space using tools like Stik.

With all the familiar faces on Startup Alley, it will be nice to see how technology is progressing within each business. We met entrepreneurs last year who had bar napkins and I will be curious to see if they are back with apps this time around.

Sidenote: United Lane has moved out of Startup Alley and has a booth nearby. I noticed them for the first time in San Fran and as I walked by their booth I proclaimed “That looks like Sketchup on crack!!!”. They got a kick out of that.

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Consumer Empowerment (Thursday)

Max Ventilla, of Aardvark, will address the conference about how buyers and sellers will use the social Web and advanced data models to make decisions. Very interesting topic.

Sidenote: I have been using their app now for about 3 months or so and I have mixed feelings about the usefulness. There are clearly some advantage to being able to connect to people in niche areas of interest but with so many other venues that exist already, I will be interested to see how they set themselves apart even further moving forward. BTW: I like the fun titles they use (Max Ventilla. Zoo Director). We do something very similar (David Carroll, Founder Dude).
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Tech Trend for 2010
Sam Grobart, of the New York Times, will most likely clue us in on what to look for in the coming year as far as gadgetry goes. My guess is that he will focus on the “wireless future”.
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RPR (Realtor Property Resource)

I have far too many questions about what the RPR could mean to the industry…
Brian Boero wrote a great post back in November that sheds some great light on the topic. I am hoping that ICNY will do a good job of explaining how the 900 MLSs will be effected…
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How to Make Leads and Influence People (Thursday)
Our fearless leader @softrealtydude will be on this panel. Need I say more.
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Wrap Up
That about wraps it up. We will most likely be shooting tons of video and talking to great people. Hopefully, we should be able to post that content during the conference but maybe not until right after…;)
From all of us at softRealty: See you in NYC!

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